Microsoft | October 2021 - Present

Serve as a marketing consultant for food service, marketing agencies and telecommunications clients. Develop strategic integrated marketing plans that revamp traditional, digital and social media presence. Marketing tactics include blogging, data research, public relations, branding, content development, social media, external communications and event production. Manage all paid and non-paid online marketing campaigns. Create social media calendars for clients effectively driving brand awareness, traffic and engagement to business websites. Ensure client brand continuity and compliance across all customer touch points. 
Selected accomplishments:
•    Served as Social Media Manager for the inaugural PUP Culture Fest. Created a 5-month strategy that resulted in a 566% increase on Instagram and 350% on Facebook through custom campaigns.
•    Conducted targeted market research for MetroPCS Georgia and Tennessee territories to identify sponsorship opportunities in 2017 to grow product footprint and reduce competition.
•    Launched Salaam Seafood Facebook page, gross sales increased 2% within 30 days and grew Facebook page “ Likes” to 1900 within 10 months.
•    Increased Salaam Seafood annual sales by 22% due to custom digital and social media advertising campaigns.
•    Implemented Salaam Seafood 30th anniversary event August 2016 and secured $1500 in monetary and in-kind donations. Business received Outstanding Business Award from local Chamber of Commerce.
•    Re-designed Salaam Seafood menu June 2016 and created a tri-fold brand consist digital and print menu.
•    Created, organized and executed Salaam Seafood first business food photo shoot June 2017 for digital and print usage.
•.      Prepared and executed an integrated marketing strategy to launch a company website and blog including content development, SEO, website management, layout and branding.

Sage | 2019 - 2021

Product Marketing Manager

Responsible for the commercial success, positioning, and messaging of $80M Enterprise Business portfolio comprised of 5 products including accounting, asset management, and billing.

Selected accomplishments:
• Received Product Marketing MVP Award for FY20.
• Successfully developed a 12-month GTM plan to migrate 2,000 customers from on-premise to subscription base.
• Developed new business care tiers with product management including pricing, naming convention, and product features.
• Filled product gap by successfully launching new cloud hosting connectivity and developing 3 sales enablement webinars, 2 sales brochures, and a dedicated product page.
• Create, manage, and optimize revenue generating go-to-market strategies for portfolio sales and marketing team members. Including sales enablement, product pricing, and collateral creation.
• Write, manage and update content for product web pages and internal sales portal.
• Manage quarterly portfolio reviews with international SVP team members to ensure stakeholders are abreast of product performance, review strategy, and make recommendations for product retirement.

Radio One | 2014 - 2017

Marketing Director

Created and implemented revenue generating local and national advertising campaigns and programs that support the annual marketing goals. Oversaw operational performance of advertising accounts ensuring all deliverables were executed within budget and before the deadline. Managed and recruited 8 marketing associates.
Selected accomplishments:
•    Crafted concepts, implemented and executed a targeted Facebook marketing strategy for the market portfolio including fifteen product-focused advertising videos.
•    Exceeded 2016 sales sponsorship year-to-date revenue goal by 40% by creating custom integrated marketing strategies that target product users.
•    Created an integrated one-day educational expo program through a market needs analysis that generated over $20k in revenue.
•    Successfully launched two new advertising products from research to introduction and manage daily end-user inquiries.
•    Exceeded 2015 sales sponsorship revenue goal for the third quarter by 42% through custom integrated marketing strategies.
•    Raised over $27,000 through customer donations and major gifts for Nationwide Children’s Hospital Radiothon campaign in 12 hours.
•    Managed the implementation of the automated internal workflow to expedite the sales campaigns approval process.
•    Oversaw project scope, risks, and marketing strategy for a one-day event attracting 6k consumers and earned $65k in revenue.

HealthPort Technologies | 2014 - 2014

Marketing Program Manager

Planned, executed and analyzed end user lead generation programs for SaaS organization. Responsible for developing and leading marketing programs and campaigns aimed at providing continuing education to healthcare customers through webinars, podcasts, town hall meetings, and direct mail. Created campaigns targeted towards prospects to gain new business and collaborate with sales team to create programs to support quarterly goals. 
Selected accomplishments:
•    Appointed to steer the direction of national marketing programs to increase product footprint and brand awareness.
•    Responsible for development and execution of marketing plan for educational programs, working closely with internal teams- PR, social media, product marketing, creative services team and stakeholders.
•    Created four quarterly educational webinars presented by company thought leaders that provide industry best practices and product updates to customers and prospects.
•    Identified external partnerships and fostered relationships with state conferences in efforts to promote thought leaders insights and generate new business. 
•    Collaborated with the creative services team to design the look and feel, layout, and branding for the marketing programs landing pages, micro sites, direct mail, and sales collateral.  
•    Reported post-campaign results and metrics versus established goals for all programs. 
•    Created and managed 36 educational sessions for 200 executives and associates for 2014 National Management Meeting.
•    Recognized by CFO and Vice President of Marketing for outstanding performance at 2014 National Management Meeting.

HealthPort Technologies | 2011 - 2013

Marketing Coordinator

Developed and executed marketing strategies and integrated programs across functions utilizing consumer research and market segmentation. Used Salesforce to create, track and manage day-to-day B2B lead generation marketing campaigns for health care systems and physician practices.  Ensured consistent branding, look and feel and message translation across deliverables. 
Selected accomplishments:
•    Served as Project Manager with ten direct reports over successful program that increased attendance 30% through an aggressive marketing and public relations campaign.
•    Created and implemented a social media strategy by presenting a marketing plan to stake holders to ensure its effectiveness and encouraged adoption into products and services.
•    Increased LinkedIn followers 37.6% and Facebook fan growth 380% through targeted organic messaging.
•    Single-handedly secured 40 health care industry experts, negotiated contracts and honorariums for customer educational event.
•    Planned, developed and oversaw execution of marketing communication collateral and messaging for customer educational event.
•    Increased 2013 Q1 educational webinar series attendance from 89 attendees in 2012 to 418 using social media and print advertisement.
•    Managed internal experts speaking engagements and abstract submissions for national and local healthcare conferences.
•    Created content and managed quarterly Fierce Market digital marketing campaigns targeting prospects.

Manhattan Associates | 2018 - Present

Marketing Program Manager

Build and own the global go-to-market marketing strategy for supply chain software that drives pipeline growth and increases brand awareness. Work with cross-functional teams including product marketing, analyst relations, product management, field marketing, and sales to drive relevant content and messaging to market. Liaise with the international team to ensure the supply chain marketing campaigns, collateral and strategies are aligned.
Selected accomplishments:
•  Generated over $40M SaaS License pipeline in 2018 through targeted integrated marketing campaigns.
•  Led and oversaw the largest supply chain tradeshow including product focus, messaging, social media strategy, advertising, SMEs and booth look and feel resulting in $4.1M in new opportunities for 2018.
•  Developed and launched an integrated marketing program for transportation management software including account-based marketing, trade publication advertisement and paid search resulting in a 53% increase in product page views, 40 new demo requests and $1M in new opportunities.
•    Created and launched the first integrated editorial marketing program for a new supply chain product including 15 thought leadership blogs, retargeting, social media and public relations resulting in $41.6M opportunities.
•    Developed and managed $450,000 supply chain advertising plan across various publications to support North America new product release. 
•    Oversee the development and maintenance of marketing collateral for the supply chain solution set that aligns with the product value proposition and brand standards.