The Transportation Management System (TMS) campaign goal was to increase product awareness and lead generation. The strategy included email, account-based marketing, paid search, retargeting and social media marketing tactics. The six-month campaign received 61 new leads and earned $2M in revenue.
The Warehouse Management System (WMS) go-to-market campaign goal is to publicize the new 2018 capabilities, generate net-new opportunities and maintain our position as the leader in WMS. The tactics included 11 thought leadership blogs, social media and retargeting. The campaign gained the attention of a leading IDC analyst.
What is Order Streaming?
Created a product explainer script and video in collaboration with the Product Director to describe the new capability, Order Streaming, and its benefits.
Events & PR
MODEX Trade Show
Led the largest 4-day supply chain trade show in Atlanta overseeing product focus, messaging, social media strategy, advertising, SMEs and booth layout resulting in $2.2M in new opportunities.
AudaPro User Meeting
Customer invite for product user meeting to receive hands-on training. The meeting attracted over 50 members.
HIM Educational Summit Agenda
Led the first customer-focused summit in Isle of Palms, South Carolina focused on cross-selling, education and networking. Increased program attendance 15% through channel and email marketing.
Education Expo Media Alert
Media alert to the public informing consumers of the community event. The event earned $20,000 is sponsorship revenue, 12 clients and 200 attendees.
